In addition to vanity metrics, I often see product teams measuring output-oriented metrics, such as the number of features shipped, story points complete, or user stories worked on. Although these are good productivity metrics, they are not product metrics. They cannot tie the results of product development back to the business. So we need a set of metrics that can help us do that. There are many product frameworks available to help you think through the appropriate product goals. My two favorites are Pirate Metrics and HEART metrics.
