With product development, you can harness this same approach, but we need to customize it to your situation. I call this the Product Kata, as illustrated in Figure 12-3. Figure 12-3. The Product Kata, by Melissa Perri To understand the direction, you are looking at either the vision, strategic intent, or product initiative, depending on which level you are starting on. The current state is related to where you stand in relation to your vision. It also reflects the current state of the outcomes, including the current measurement of those outcomes.