Table III-1. Gibson Biddle, Netflix strategy, 2007 Key strategies Tactics Metrics Personalized Ratings Wizard, Netflix Prize Percentage of customers who rate ≥ 50 titles at 6 weeks; RMSE Instant Hub expansion, streaming Percentage of disks delivered in one day; percentage of customers who watch ≥ 15 min/month Margin-enhancing Previously viewed, advertising, price & plan testing Gross margin, LTV Easy Simplify and kill; progressive disclosure Percentage of customers with ≥ 3 titles in queue on day one
