To make sure you have enough data to act on, it’s important to implement tools that make it easy to measure these things. This is one of the first things every company should do — implement a metrics platform. Amplitude, Pendo.io, Mixpanel, Intercom, and Google Analytics are all data platforms. Some, like Intercom and Pendo.io, also implement good customer feedback loops, because they provide tools to reach out to customers and ask questions. Having a metrics platform implemented, whether it’s homegrown or third party, is essential for a product-led company because it enables product managers
...more
