“This is a build, partner, or buy decision,” she told me. “We can either build a service, by hiring video editors full time or freelance. We could build software that does video editing ourselves. Or, lastly, we can buy a video-editing technology that is user-friendly and embed it into our teacher platform. The last one is the best, margin-wise, but there is risk that the teachers won’t be able to use it. I have to research what is out there.”
