Escaping the Build Trap: How Effective Product Management Creates Real Value

by Melissa Perri

Table 18-1. The Product Kata for Marquetly’s team Current state What to learn? Next step Expected Learned Published course rate is 25% and second course rate is 10%. What problems the teachers are facing when creating courses? User research: 20 teachers Understand the biggest problems. Trouble transferring courses, importing content, audio options, pricing recommendations. Published course rate is 25% and second course rate is 10%. What is the biggest pain point for getting content into the system? Work with 20 teachers to upload content into the system. Come away with top issues that are taking the teachers the longest. Video editing is taking teachers too long. Published course rate is 25% and second course rate is 10%. Do most teachers have a problem with video editing? Survey to test for scale. Out of 100 teachers, most have issues with video editing. 90% of teachers say video editing is their biggest hurdle, upwards of 2 months of time spent. Published course rate is 25% and second course rate is 10%. Will taking away the video-editing work for teachers cause them to launch their school? Concierge experiment: conduct video editing for them. Out of 14 teachers, 10 courses will be published within a month. 12 teachers had published by end of the month, needed guidance on creating good videos. Published course rate is 75% for experiement, still 25% for general population. Will teachers use a video-editing software successfully so we can scale? Onboard 40 teachers to soft...