That services today are rating us back raises the notion of how we present ourselves online and in social media, and how individuals can both brand themselves there and get branded. When everybody claims to be a specialist, with a voice that deserves to be heard, this actually makes each person’s voice less meaningful. All we’ve really done is to set ourselves up—to be sold to, branded, targeted, data-mined. But this is the logical endgame of the democratization of culture and the dreaded cult of inclusivity, which insists everybody has to live under the same umbrella of rules and regulations:
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