What are the environmental threats as suggested by a PESTEL (see “PESTEL”)? What substitutes might be introduced, even by a company with no direct aim of toppling you? What competitors are squarely aiming for you and your customers, and what are their methods, and what threats do they present as suggested by the Five Forces (as described in “Porter’s Five Forces”)? How do you stay relevant?
Porters five forcea pestel
