Summary In this chapter, we looked at several innovative ways to make a logical, persuasive argument and weave it into how you show the value and impact of your strategy. We examined the following patterns: 30-Second Answer (see “30-Second Answer”) Rented Brain (see “Rented Brain”) Ars Rhetorica (see “Ars Rhetorica”) Fait Accompli (see “Fait Accompli”) Dramatic Structure (see “Dramatic Structure”) Deconstruction (see “Deconstruction”) Scalable Business Machine (see “Scalable Business Machines”)