Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

by Safi Bahcall

Phase transition A sudden change between two phases, i.e., between two types of emergent behaviors.

P-Type loonshot* A new product or technology that no one thinks will work.

S-Type loonshot* A new strategy or business model that no one thinks will achieve its goal.