The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib

If you haven’t first clarified in your mind why your business exists and why people should buy from you rather than your nearest competitor, marketing will be an uphill battle.

You need to develop your unique selling proposition (USP). This is where a lot of people get stuck.

Positioning yourself as a commodity and hence being shopped on price alone is a terrible position for a small business owner to be in.