The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib

necessity is the mother of invention

Thomas Watson from IBM famously said: “Nothing happens until a sale is made.”

Branding, mass marketing and ego-based marketing is the domain of large companies.

Direct response marketing is a particular branch of marketing that gives small businesses cut through

and a competitive edge on a small budget. It’s designed to ensure you get a return on investment that is measurable.