The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib

For a list of hundreds of the most successful headlines in advertising history, visit 1pmp.com

Fear, especially the fear of loss, is one of the most powerful emotional hot buttons you can push in your sales copy.

Enter the Conversation Already Going on in Your Prospect’s Mind

We all have a conversation going on in our mind, all the time. Sometimes this is referred to as “inner talk.” That conversation is going to be very different for an expectant mother than it is for a retiree. Or for a fanatical fitness junkie and a couch potato. This is part of why it’s so important to understand your target market well.

An emotional hot button for one type of target audience will fall on deaf ears to another audience. Emotional direct response copywriting is no substitute for understanding EXACTLY who your targ...

Before you ever write a single word of copy, you must intimately understand how your target market thinks and talks, the kind of language they use and respond to, what kind of day they have and the conversation that goes on in their minds. What are ...

Emotional direct response copywriting is a powerful tool in your marketing arsenal. But understand, it is part of a process. Research, write, then test and measure, and you’ll be far ahead of 99.9% of all your competitors.

Another way to enter the conversation going on in your prospect’s mind is to address the elephant in the room. It’s natural to always try to present your business in the most favorable light possible when marketing yourself.

Avoiding the elephant in the room, in other words, the risks associated with buying from you, is a rookie mistake.