Many small business owners fall into the trap described in Michael Gerber’s classic book, The E-Myth Revisited. That is, they are a technician, for example, a plumber, hairdresser, dentist and so on, and they are good at what they do. They have what Gerber describes as an “entrepreneurial seizure” and they start to think to themselves, “Why should I work for this idiot boss of mine? I’m good at what I do—I’ll start my own business.”
