Two great questions to think about when you’re crafting your offer are: Of all the products and services you offer, which do you have the most confidence in delivering? For example, if you only got paid if the client achieved their desired result, what product or service would you offer? Phrasing it another way, what problem are you sure that you could solve for a member of your target market? Of all the products and services you offer, which do you enjoy delivering the most? Some supplemental questions that can help you craft your offer include: What is my target market really buying? For
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