The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib

Who is your ideal target market? Be as specific as possible about all the attributes that may be relevant. What is their gender, age, geography? Do you have a picture of them? If so, cut out or print a picture of them when you think about and answer the following questions: What keeps them awake at night, indigestion boiling up in their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top daily frustrations? What trends are occurring and will occur in their businesses or lives? What do they secretly, ardently desire most? Is there a built-in bias in the way they make decisions? For example, engineers are exceptionally analytical. Do they have their own language or jargon they use? What magazines do they read? What websites do they visit? What’s this person’s day like? What’s the main dominant emotion this market feels? What is the ONE thing they crave above all else? These questions are not theoretical, pie-in-the-sky questions.