“Speaking frankly, we didn’t want to manufacture VHS,” its deputy president confessed. “However, you don’t conduct business according to your feelings.” Sony hadn’t been compelled to give up on Betamax, exactly. It’s just that the cost of sticking with it had become prohibitively high. Too many people had already chosen VHS.
Super weird that there is an example of this vhs/betamax discussion in my cost benefit analysis textbook... time is a circle