The Creativity Code: How AI is learning to write, paint and think

by Marcus du Sautoy

The company needed money but initially Hassabis just couldn’t raise any capital. Pitching on a platform that they were going to play games and solve intelligence did not sound serious to most investors. A few, however, did see the vision. Among those who put money in right at the outset were Elon Musk and Peter Thiel. Thiel had never invested outside Silicon Valley and tried to persuade Hassabis to relocate to the West Coast. A born-and-bred Londoner, Hassabis held his ground, insisting that there was more untapped talent in London that could be exploited. Hassabis remembers a crazy conversation he had with Thiel’s lawyer. ‘Does London have law on IP?’ she asked innocently. ‘I think they thought we were coming from Timbuctoo!’ The founders had to give up a huge amount of stock to the investors, but they had their money to start trying to crack AI.