YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

by Sean Cannell

We recognized that in order to impact people with our message, we needed to generate attention, awareness, and interest in this topic, so we set a goal of acquiring 100,000 subscribers on YouTube and 25,000 signed up for our email newsletter before we released the actual book. That way, when we launched this book, we would already have a community that had been impacted.