YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

by Sean Cannell

Delivering Value Great content is anything that adds value to the viewer’s life, so ask yourself, ‘What kind of value are the viewers getting?’ We believe every piece of content should deliver at least one of the following: News and Information This would include channels presenting interesting facts, breaking news, the latest gossip stories, and world events. It also includes Top Ten channels with videos like “Top Ten Things to do in Greece.” Entertainment This content causes viewers to laugh, to smile, to cry. It’s sharable. It’s fun. It’s compelling. Education This content helps viewers solve a problem, become better at something, or learn a skill. Inspiration and Motivation Inspiration and motivation go hand in hand. These videos get the viewer pumped up and excited. They get people to think bigger or feel better about themselves. They add a boost to the viewer’s week. Connection and Community No matter what type of videos you create, you must provide your audience with a feeling of connection. Connecting to a community of people allows your viewers to feel like they’re part of something bigger than themselves.