YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

by Sean Cannell

What is your motivation for getting on YouTube? What do you hope to achieve through online video? What is your vision for your channel?

we recommend building it at the intersection of your passion, your proficiency, and your profit.

Delivering Value Great content is anything that adds value to the viewer’s life, so ask yourself, ‘What kind of value are the viewers getting?’ We believe every piece of content should deliver at least one of the following: News and Information This would include channels presenting interesting facts, breaking news, the latest gossip stories, and world events. It also includes Top Ten channels with videos like “Top Ten Things to do in Greece.” Entertainment This content causes viewers to laugh, to smile, to cry. It’s sharable. It’s fun. It’s compelling. Education This content helps viewers solve a problem, become better at something, or learn a skill. Inspiration and Motivation Inspiration and motivation go hand in hand. These videos get the viewer pumped up and excited. They get people to think bigger or feel better about themselves. They add a boost to the viewer’s week. Connection and Community No matter what type of videos you create, you must provide your audience with a feeling of connection. Connecting to a community of people allows your viewers to feel like they’re part of something bigger than themselves.

A popular term on YouTube is “edutainment,” and it refers to content that combines education and entertainment. Those who do it well are experiencing massive success.

Advertising with video makes a much more powerful impact than any other type of ad.

The three most important aspects of video SEO for YouTube are your title, your description, and the tags you add to your video. Get these right, and your videos will start climbing the ranks. Discovery starts with figuring out what people search for. Once you know that, it will affect both the videos you create and the SEO for those videos. To enhance your video discoverability, ask yourself what the top ten to twenty questions are that your target audience might be searching for on YouTube.