YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

by Sean Cannell

The best way to collaborate with a larger or more successful YouTuber is to approach them with an interview request.

For example, if a creator was writing a book, we shared information about the book with our audience.

Another great way to reach potential collaborators is through events.

Also, by attending events, you can network and plant the seeds for future collaborations.

We always look for local social media, video production, small business, and entrepreneurship events, and through them, we have created many important relationships.

Earlier, we talked about the power of batch-producing content by shooting multiple videos at a time. Events are great for this.

Think about how you might creatively tweet other influencers to set up possible collabs.

Most YouTube channels have an email address specifically for business inquiries on their “About” page. Also, look for Facebook groups or other online communities where influencers in your niche gather.

Instead, position the “ask” based on how you can add value to the other person, not what’s in it for you.

A trend is a viral moment happening in internet culture.

Smart influencers jump on trends by incorporating them into their content or doing product reviews and monetizing them through affiliate marketing.

Because he connects to trending topics, many people find his videos without being subscribed to the channel.

jump on current events that tie into your industry.

Even if your industry is highly professional, you should still consider jumping on these kinds of cultural trends.

Even if the challenge is off topic, it gives you a way to make a human connection and have fun with the broader culture. Your loyal viewers will be forgiving.

You can also capitalize on trends by weaving popular influencers into your content.

“How can I capitalize on this trend while staying on brand?”

A tent-pole is a way of capitalizing on recurring events and holidays throughout the year.

Take advantage of the event hashtag on Twitter, Instagram, and other social media platforms.

The most important aspect of an effective tent-pole strategy is to jump on a topic early in the tent-pole journey.

If you’re using YouTube for business, what industry events could you weave into your content?

surrounding themselves with a world-class circle of geniuses.

First, you have access to mentors through content. That involves reading books, watching videos, and listening to podcasts and other educational resources that inspire you, encourage you to think bigger, and give you the latest information for scaling your vision.

attend conferences and industry events,

invest in coaching. This might be as simple as a one-hour Skype call with an industry expert,

In fact, Casey’s camera rig was outrageous. He also leveraged his exceptional video editing skills to create much higher production values.

what makes a channel unique comes from the personal experiences in a creator’s life.

Andru set himself apart with flashy clothes, bright colors, and a fashion swagger most in his niche did not have.

The world needs you to be fully you, so combine your experiences and personality quirks into something creative on YouTube.

implement some changes to make your content more unique and help the channel grow.

Ultra Spiritual JP was born. The character covered the same types of content he’d already created, but he did it in a comedic way. The difference in audience reception was night and day. Viewers loved the new character.

He didn’t change his vision, he just pivoted his content, delivering the value he wanted but with a different presentation, and it made all the difference.

experienced a boost when he experimented with varying his content formats.

One video could be animated with voiceover narration like a “draw my life” video.

How could you think differently about your content format to bring fresh creativity to your niche?

How might you borrow innovation and creative ideas from other industries or niches?

What are the things you search for, and what kind of content do you wish was on YouTube?

‘Different is better than better.’

What past experience could you combine with your current passion to create a unique channel?

Over a billion people watch YouTube, and we believe millions more will come to the platform in the next few years. That means double the views and double the channel opportunities.

To stand out, you must embrace your uniqueness, think differently, and pave your own path.

“Opportunity is missed by most people because it’s dressed in overalls and it looks like work.”

in times of massive opportunity, it’s important to take massive action.

People underestimate the amount of work it takes.

After interviewing over a hundred of today’s top video influencers, we see a recurring theme. All of them put an insane amount of work into their channels.

after fun days with the kids or traveling to cool places, every night the video editing must happen.

When subscribers stumble upon our channel, they don’t realize we’ve been on YouTube for ten years.

In the last six years, we’ve vlogged almost every single day of the week.

we talked about the Seven C’s, which you must do continually as you go through the stages of growing your influence on YouTube—always tapping into a new level of courage, always clarifying and refining your message and brand, always improving your channel, always improving your content, always engaging with your community, always finding new ways of generating cash, and always staying consistent, realizing you must hustle your way to success.

However, it’s so important to have a passion and love for the content you create and the people you help.