Here’s the actual math, according to Kelly. You have to create enough content that you can earn, on average, $100 profit a year from each fan. You can do this by using the monetization strategies we offer in this book. Remember, it’s always easier to give existing fans more content than to find new fans. Create a direct relationship with them, so that they are paying you directly. That way, you keep the full $100 from each fan. Then, you only need 1,000 of them to earn $100,000 per year. That’s a great living for most people.
