Tapping into your “why” can help you overcome your fears. Simon Sinek writes in his well-known book, Start with Why: How Great Leaders Inspire Everyone to Take Action, “People don’t buy what you do, they buy why you do it.” Create a strong reason for being on YouTube. Who do you want to inspire, encourage, educate, or help with your products and services? Who are the people you want to entertain? Figure that out and keep those people front and center.
