Preferences as expressed in the marketplace often appear irrational, intransitive, spiteful, or otherwise morally dubious, as evidenced by a wide range of vices, from cravings for refined sugar to pornography to grossly actuarially unfair lottery tickets. Given these human imperfections, why should the concept of satisfying preferences be so important? Even if you are willing to rationalize or otherwise defend some of these choices, in many cases it seems obvious that satisfying preferences does not make people happier and does not make the world a better place. Focusing on the long-term
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