Yuval Halevy

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In the motivation experiment, the participants were shown a thermometer with two lines. One showed the current level of activity in the motivation region, and the other represented a higher target they should try to achieve. Now they could see which strategies worked and which ones didn’t. After a while, they built up a collection of imagined scenes that effectively boosted motivation activity. These strategies continued to work even when the thermometer was removed.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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