Yuval Halevy

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If willpower is like a muscle, can it be strengthened through exercise? Yes, but it requires some high tech “exercise equipment,” the kind of equipment that scientists at the Center for Cognitive Neuroscience at Duke University used to see if they could enhance the part of the brain people use for willpower.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity―and Will Determine the Fate of the Human Race
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