You go in and order a cup of dark roast and a croissant. You take a sip of the coffee. The complex flavors play across your tongue. It’s the best you’ve ever had. Next you take a bite of the croissant. It’s buttery and flaky, exactly like the one you had years ago at a café in Paris. Now how do you feel? Maybe that your life is a little better with this new way to start your day. From now on you’re going to come here every morning for breakfast, and have the best coffee and flakiest croissant in the city. You’ll tell your friends about it, probably more than they care to hear. You’ll buy a mug
...more
