Matthew

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If you are building a bridge or building a road, there is a definition of success that is independent of perception. Will it safely take the weight of X vehicles weighing Y kg and travelling at Z mph? Success can be defined entirely in terms of objective scientific units, with no allowance for human subjectivity.*
Matthew
Part of the flaw of human “goal systems” and goals in general. SMART goals aren’t.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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