Doug Lautzenheiser

60%
Flag icon
It’s interesting that we find solving complex problems like this so easy – it suggests that our brains have evolved to answer ‘wide context’ problems because most problems we faced as we developed were of this type. Blurry ‘pretty good’ decision-making has simply proven more useful than precise logic. Now, I accept that the need to solve ‘narrow context’ problems is much greater today than it was a million years ago, and there’s no denying the contribution that rational approaches have made to our lives – in fields such as engineering, physics and chemistry. But I would also contend that our ...more
This highlight has been truncated due to consecutive passage length restrictions.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rate this book
Clear rating
Open Preview