Doug Lautzenheiser

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As any game theorist knows, there is a virtue to making slightly random decisions that do not conform to established rules. In a competitive setting such as recruitment, an unconventional rule for spotting talent that nobody else uses may be far better than a ‘better’ rule which is in common use, because it will allow you to find talent that is undervalued by everyone else.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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