Doug Lautzenheiser

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When you demand logic, you pay a hidden price: you destroy magic. And the modern world, oversupplied as it is with economists, technocrats, managers, analysts, spreadsheet-tweakers and algorithm designers, is becoming a more and more difficult place to practise magic – or even to experiment with it.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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