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Banksean
Banksean’s Kindle Notes & Highlights
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, by Rory Sutherland

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Why are people happy with the idea that nature has an accounting function, but much less comfortable with the idea that it also has a marketing function?
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Rory Sutherland
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