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For instance, it would be perfectly possible to improve your racial diversity figures by employing ten highly talented Nigerians. You might congratulate yourself for the admirable diversity shown by your firm, but what if you were to then find out that all ten came from the Igbo tribe and none come from the almost equally populous Yoruba tribe – would you bury this fact and remain smug about your newly diverse workforce, or would you ask whether your definition of diversity is a little heavy on weighting skin colour and a bit light on everything else?
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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