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Like a criminal investigation, what looks neat and logical when viewed with hindsight is usually much messier in real time. The same is true of scientific progress. It is easy to depict a discovery, once made, as resulting from a logical, and linear process, but that does not mean that science should progress according to neat, linear and sequential rules.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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