Clo Willaerts

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Being slightly bonkers can be a good negotiating strategy: being rational means you are predictable, and being predictable makes you weak. Hillary thinks like an economist, while Donald is a game theorist, and is able to achieve with one tweet what would take Clinton four years of congressional infighting. That’s alchemy; you may hate it, but it works.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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