Anthony O'Farrell

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In the early stages of any significant innovation, there may be an awkward stage where the new product is no better than what it is seeking to replace. For instance, early cars were in most respect worse than horses. Early aircraft were insanely dangerous. Early washing machines were unreliable. The appeal of these products was based on their status as much as their utility.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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