Matt Lehrer

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But while it is accepted that physical objects are designed around the evolved human frame, it is not universally accepted that the world is shaped to work with the evolved human brain. Mainstream economics, for the purposes of mathematical neatness, assumes that the human brain works like a clockwork device. A world designed by economists would be one where chairs were designed merely to stably support the weight of the sitter, with no regard given to physical comfort or padding.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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