Rajan Sagar

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Tennis scoring isn’t quite socialist – one player can demolish another – but, in such uneven cases, the contest is over in a mercifully short time. There is, however, a kind of social security system in the sport’s scoring system, which means that for the duration of any match, the losing player feels he might still be in with a chance. It’s frankly genius.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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