Apples were something people drank. The reason people in Brilliant wanted John Chapman to stay and plant a nursery was the same reason he would soon be welcome in every cabin in Ohio: Johnny Appleseed was bringing the gift of alcohol to the frontier. The identification of the apple with notions of health and wholesomeness turns out to be a modern invention, part of a public relations campaign dreamed up by the apple industry in the early 1900s to reposition a fruit that the Women’s Christian Temperance Union had declared war on.
