John Pempek

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The brain can be made to drug itself, as seems to happen with certain placebos. We don’t merely imagine that the placebo antidepressant is working to lift our sadness or worry—the brain is actually producing extra serotonin in response to the mental prompt of swallowing a pill containing nothing but sugar and belief.
The Botany of Desire: A Plant's-Eye View of the World
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