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Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance, by Alex Hutchinson

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a picture of a smiling face, flashed in 16-millisecond bursts, boosts cycling performance by 12 percent compared to frowning faces.

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Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance

Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance

by Alex Hutchinson

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