INTERNET PLATFORMS HAVE EMBRACED B. J. Fogg’s approach to persuasive technology, applying it in every way imaginable on their sites. Autoplay and endless feeds eliminate cues to stop. Unpredictable, variable rewards stimulate behavioral addiction. Tagging, Like buttons, and notifications trigger social validation loops. As users, we do not stand a chance. Humans have evolved a common set of responses to certain stimuli—“flight or fight” would be an example—that can be exploited by technology. When confronted
