Roger McNamee



Average rating: 3.75 · 1,461 ratings · 272 reviews · 4 distinct worksSimilar authors
Zucked: Waking Up to the Fa...

3.75 avg rating — 1,434 ratings — published 2019
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The New Normal: Great Oppor...

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3.95 avg rating — 21 ratings — published 2004
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Untitled

3.67 avg rating — 3 ratings
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Untitled

4.33 avg rating — 3 ratings
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“Being a citizen is an active state; being a consumer is passive.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe

“One business practice I want to eliminate is the use of microtargeting in political advertising. Facebook, in particular, enables advertisers to identify an emotional hot button for individual voters that can be pressed for electoral advantage, irrespective of its relevance to the election. Candidates no longer have to search for voters who share their values. Instead they can invert the model, using microtargeting to identify whatever issue motivates each voter and play to that. If a campaign knows a voter believes strongly in protecting the environment, it can craft a personalized message blaming the other candidate for not doing enough, even if that is not true. In theory, each voter could be attracted to a candidate for a different reason. In combination with the platforms’ persuasive technologies, microtargeting becomes another tool for dividing us. Microtargeting transforms the public square of politics into the psychological mugging of every voter.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe

“Zeynep Tufekci, the UNC scholar who is one of the world’s foremost experts on the impact of emerging technology in politics, has observed that internet platforms enable the powerful to affect a new kind of censorship. Instead of denying access to communications and information, bad actors can now use internet platforms to confuse a population, drowning them in nonsense. In her book, Twitter and Tear Gas, she asserts that “inundating audiences with information, producing distractions to dilute their attention and focus, delegitimizing media that provide accurate information (whether credible mass media or online media), deliberately sowing confusion, fear, and doubt by aggressively questioning credibility (with or without evidence, since what matters is creating doubt, not proving a point), creating or claiming hoaxes, or generating harassment campaigns designed to make it harder for credible conduits of information to operate, especially on social media which tends to be harder for a government to control like mass media.” Use of internet platforms in this manner undermines democracy in a way that cannot be fixed by moderators searching for fake news or hate speech.”
Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe

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