In the endless pursuit of engagement, Facebook’s AI and algorithms feed each of us a steady diet of content similar to what has engaged us most in the past. Usually that is content we “like.” Every click, share, and comment helps Facebook refine its AI just a little bit. With 2.2 billion people clicking, sharing, and commenting every month—1.47 billion every day—Facebook’s AI knows more about users than they can imagine. All that data in one place would be a target for bad actors, even if it were well-protected. But Facebook’s business model is to give the opportunity to exploit that data to
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