The software we created at Apple was an accumulation of such small details. Steve looked to Scott not only to make these kinds of intuitive leaps himself but also to build and lead a team that could make them in volume. This was part of Steve’s mission for Apple, the most significant strand of Apple’s product development DNA: to meld technology and the liberal arts, to take the latest software and hardware advances, mix them with elements of design and culture, and produce features and products that people found useful and meaningful in their everyday lives.
