At Apple, we sought to be as empathetic as possible in both the initial and the ongoing experiences with a product, but we realized we couldn’t try everything during our design and development phase. We needed to whittle down the unbounded possibilities for how a product might look and behave, and to do this, we used our design and technological taste.
Just because you can always keep pushing the boundaries, does not mean that you should. Pacing is important and requires good judgement.
