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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs, by Ken Kocienda

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We needed concrete and specific demos to guide our work, since even an unsophisticated idea is hard to discuss constructively without an artifact to illustrate it.
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
by Ken Kocienda
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