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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs, by Ken Kocienda

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He believed that stripping away nonessential features made products easier for people to learn from the start and easier to use over time. He wanted products and their software to speak for themselves.
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
by Ken Kocienda
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