This statement includes the assumption that Apple made making great software an important goal to begin with. We did, and that came straight from Steve. He set the company’s priorities, and he stressed, in public statements and internal communications, that making great software was a core corporate focus. What’s more, Steve wasn’t merely interested in paying lip service to this goal. He demanded action, and so the software team produced demos in a steady stream, and whenever there was interesting new work, Steve found the time to attend a demo review so he could see it. His involvement kept
...more
